Integrated omni-channel marketing

Find your sweet spot with the right marketing tools

Seamless omni-channel customer experience with marketing automation

Digital marketing capabilities are playing a significant role in our customers’ business. The core of building coherent omni-channel customer experience is the orchestration of 1) integrated customer profiles, 2) delightful content which supports the brand, 3) reporting and predictive analytics, 4) well managed channel and customer strategies, and 5) suitable marketing automation solution.

Our strong experience in building customer and channel strategies guarantees to make our customer’s offering attractive, raise brand awareness and highlight the competitive advantages.

omni-channel pic

How we roll?

Our approach is to combine excellent and personalized customer experience in all digital services and channels where marketing automation and own media execution supports paid and earned media strategies. ​The real-time interaction management, customer mapping and omni-channel renewal through marketing automation ensure that the content is targeted to the right customers as well as reaching new customer segments.

We approach every venture with fine-tuned research, practiced delivery and reasoned evaluation to provide impactful projects. Our can do attitude is built on the knowledge that each business is unique, and that it takes digital communication to develop a successful solution. We evaluate constantly your brand and marketing activities, ensuring an appropriate digital marketing evolution, that creates an efficient performance. 

Tieto and Selligent partner to enhance digital marketing and customer experience

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Tieto takes new strides in the digital marketing arena as they partner with Selligent, a global provider of engagement solutions for marketers. The first projects are already underway and creating momentum for future.

Tieto is taking first common steps with Selligent supporting Sanoma Pro, one of Europe's leading learning companies providing print and digital learning solutions, boost their event marketing processes. This comprises management of their customer events including pre- and post-marketing, in addition to the creation of automated nurture marketing.

Case examples

E-commerce personalization

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We have running e-commerce personalization and omni-channel marketing project with Selligent for one of the biggest ecommerce platforms in Finland. This project covers the whole customer journey.

Customer is served through a mobile app as well as targeted e-mail and online marketing. The integrations between Selligent, CRM and sales data enable that end customers will be targeted with personalized omnichannel offers and content in real time.

The customer has gained more customer insight through the customer service solution and generated more sales with personalized marketing content. 

Omni-channel event boosting

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We are supporting one of Europe's leading learning companies providing print and digital learning solutions, boost their event marketing processes with Selligent. This comprises management of their customer events including pre- and after marketing as well as nurturing streams with supporting marketing automation solution. 

Customer’s aim is to create a holistic and consistent customer experience. Customer has already implemented the tool in Netherlands and Tieto is now providing local support in Finland.

Holistic customer journey mapping

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We have build a holistic customer journey map for a global company's different customer segments. The service offering included tools for marketing, analysis and development points for business processes. Furthermore, integrated development in business logic change, development proposals for architecture, platforms and integrations to legacy system as well as roadmap for the customer's next steps.

With our help the customer was able to gain clearer picture of the customer journey, generate more sales with developed processes as well as with optimized marketing activities. 

Partners

Selligent

Make the Shift to Consumer-First Marketing

Adobe Marketing Cloud

How is your customer experience?

Kibo

Smart Data for Online Commerce

Episerver

No-rules personalisation: More intelligence, less work. 

Blogs

Marketing at the core of customer experience

Marketing

Marketing should be done in a way that it feels like a good service. Even though the digital marketing revolution has had its challenges, many things have become easier than before.

Data is the gateway to excellent customer experience

Data is the gateway to excellent customer experience

Data has become one of the most powerful tools for marketers. In order to get an insight from our customers we carried out a survey looking at how well-developed the Nordic companies are in their CEM activities.

Customer Experience Management Study

Download the report
Gain insights of what kind of operations Nordic companies are currently undertaking, explore the maturity levels of different functions and compare your company's current maturity level to the focus group.

Thank you for your interest in the Customer Experience Management Study. You will receive an email with link to the material shortly.

Contact us

Hanne Haapoja

Hanne Haapaoja

Head of Digital Marketing Solutions 

+358 40 353 8347
hanne.haapoja@tieto.com
LinkedIn

Customer Experience Management

Tieto aims to capture the significant opportunities of the data-driven world and turn them into lifelong value for people, business and society. Tieto's CEM business unit is experienced in e-commerce, design, integrated omni-channel marketing, customer service, analytics and customer interaction management. We believe that consistent data-driven and personalized customer experience across all channels is the most important differentiator for Nordic companies to win against global competition. 

www.tieto.com/cem