Tieto as a partner for your digital journey!

Entertainment and Media

The shift to digital: Redefining business models

Ecosystems will play a vital part in the media industry

Digital has changed the way we interact with the world around us. Remodeling is seen in the media industry as well with virtually no divide apparent between digital and traditional media now. The rapid shift in the entertainment and media industry can be attributed to changing habits driven largely by the growing number of connected customers, mobile telephony, and broadband adoption. The industry is experiencing vast changes with industry players faced with the complex product portfolio and smaller revenue sources that are pushing them to look at new way with a focus on customer service that would allow the ability to deliver an engaging multi-channel customer experience. It has a structural effect on the media sub-sectors as well thus redefining the business models.

The success of the entertainment and media industry players lies understanding consumer choices, innovation, and experience. Changes in the consumption of media, increased pressure for targeted advertising, understanding of customer data and unpredictability of the market are pushing media houses to create an agile way of working. The digital brands are moving ahead of their competition powered by the ability to deliver multichannel customer experience.

Digital trends impacting the entertainment and media industry

  • Ecosystem challenges – there are significant changes in the landscape of the media sector with a diverse set of organizations and individual, start-ups challenging the traditional media companies.
  • Multi-channel experiences – with the penetration of mobile and internet, customers expect a multi-channel experience. The power of social is also transforming how media can promote and manage their brand across different channels.
  • Artificial intelligence – AI is being widely used by media houses to create an effective medium to target their customers. It is impacting the creative process in the media and entertainment sector appealing to a wider customer base.
  • Smarter Advertising – Analytics is making it possible for media companies to explore smarter ways of advertising. They are able to focus on user experience and engagement and even personalizing the viewing experience on whatever device they want.
  • Changing customer expectations – the younger audience is keen on global content. They are now aware of the competition and judge their experience while ensuring that security, privacy, and trust is not breached.

In the digital transformation of the entertainment and media industry, businesses need to realize that the focus should not only be on marketing and money but user experience and engagement. With the availability of tools, it is now possible to personalize the customer experience and get them content wherever and whenever they require and on any device. That would be the right mix to thrive in this digital world.

Industry Concepts

Tieto Digitalization Journey

Tieto Digitalization Journey

Tieto Digitalization Journey is an end-to-end concept to strategize, design, plan and execute digital transformation. Tieto has extensive methodology, offerings, templates and tools for all levels and phases of the journey.

Customer Experience Management

Customer Experience Management

Business-to-business customer experience is transforming due to digitalization. In the past, B2B companies used to take their existing sales and service processes online, without much innovation for new business models or growth strategies.

Solutions

Tieto Cross-Advertising

Tieto Cross Advertising

A cloud-based solution providing end-to-end multi-channel advertising management. It covers the whole advertising process from Sales/CRM and booking to production and invoicing. The solution provides visualized data in an easily understandable form for CEOs, financial directors, sales managers and key users.

Tieto core for SAP S/4HANA

Tieto core for SAP S/4HANA

Tieto Core for SAP S/4HANA provides to the Customer a solution to run and manage their core financial processes based on SAP S/4HANA software. Tieto’s preconfigured best practices form the basis of the service, and they can be extended to customers own financial processes and to other ERP business processes.

Tieto Security Services

General Data Protection Regulation

Bringing security into the digital era. Visibility, Simplicity, Protection. Security - always on. Security solutions for a hybrid, digital world. See how managed security services from Tieto help you to manage your people, processes, and data with the highest possible levels of security and resilience.

Tieto Cloud Services

Tieto Cloud Services

The cloud-like big data, social media, and the Internet of Things - will be central to the success of enterprises. The cloud is laying the ground for previously unimaginable products and services that change everyday life for the better.

Tieto Web Performance

Tieto Web Performance

Tieto's Web Performance solution is an easy-to-use cloud service that brings speed, scale, and security to any website, resulting in faster page loads, a better user experience and higher search engine rankings.

Tieto Advisory and Consulting Services

Tieto Advisory and Consulting ServicesTieto Advisory and Consulting services are aimed at customers across all industries, regions and growth stages. We offer our customers with industry expertise and the solutions for successful business transformation while leveraging the wealth of data from digital activities to provide the customer with heightened convenience and customization. Tieto' Industry Consulting serves telecommunications services provider companies around the globe, helping them in their transformative journeys to better understand their customers, find a sustainable path to growth and achieve cost leadership while maintaining a high-performance organization and build and optimize networks.

Press Release

MTG and Tieto

MTG and Tieto

The leading international digital entertainment group MTG has extended its collaboration with Tieto to accelerate the modernization of the company’s IT services. The three-year assignment will reinforce security, boost flexibility and improve the user experience.

Jysk Fynske Medier and Tieto

Jysk Fynske Medier and Tieto

Newly formed Jysk Fynske Medier wanted to consolidate its ad booking system into one complete system to be used by all units within the group. The request was a modern solution that can handle the needs of all of the company´s different media outlets. They chose Tieto and the product Cross-advertising.

Industry Insights

Digitalization creates opportunities and social equality

Kimmo Alkio_CEO_Tieto_Corporation_Finland_Digitalization_Blog_Latest_2017_Final

Historically, every revolution has advanced human civilization. Innovation, new technologies, and new value creation potential have increased the quality of life, increased life expectancy, and advanced societal wellbeing.

Blog Author - Kimmo AlkioCEO & President, Tieto

Digital disruption is a opportunity - not a threat!

Tieto Future Perspectives

Tieto’s Future Perspectives study was conducted via interviews and a questionnaire survey of 500 executives from a wide variety of industries in three Nordic countries – Finland, Norway and Sweden.

Tieto Post Merger Integration

Tieto Post Merger Integration

Often following a merger, the management has little time to address challenges like defining and prioritizing strategic integration and identifying synergies. Under consideration and due attention is the need to address cultural change and controlling the business risks involved in the new organization structure.

Tieto Cross Advertising

Tieto Cross Advertising

Tieto Cross Advertising solution enables easy advertisement for both print and web, sales through booking to production, as well as format handling and invoicing. It includes planning, sales, bookings, production, formatting, invoicing, and analysis also enables management of different media channels.

We aim to be our customers’ first choice for business renewal!

About Tieto

Contact Us

Lari Oksanen

Lari Oksanen

Head of Consumer Services, Finland

+358445544740

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Mats Jadesköld

Mats Jadesköld

Head of Entertainment and Media, Sweden

+46705889074

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Dennis Peter

Dennis Peter

Head of Entertainment and Media, Norway

+4795098380

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Jan Löfgren

Jan Löfgren

Head of Media Products

+46708867168

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Jens Holmström

Jens Holmström

Director, Sales

+46104812127

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