Trust is a significant driver in digitalization and e-services.
A high level of trust amongst citizens is a necessity for a successful transition to a digitalized society.

 

Fear of being hacked leads to avoiding online shopping

Fear of being hacked leads to refrain from online shopping

Even though a high proportion of Swedes shop online, the fear of being hacked is relatively widespread. 1 in 4 Swedes have avoided shopping online due to fear of  personal data leaks. The concern is greater among older people. For people over the age of 65, the proportion of avoiding online shopping is 28%, compared with 17% for people under 30.

Nearly a quarter of Finns, 23%, have avoided online shopping this year because they are afraid of theirpersonal information being leaked. Additionally, 49% of Finns are concerned about the leaking of their data to the unauthorized parties in connection with online purchasing. Despite this, e-commerce is seen as relatively safe; 69% of Finns feel safe when shopping online. However, this is a markedly lower level than in Sweden, where 87% of respondents feel safe when making online purchases.

Survey results

More than 2,000 people across Sweden and Finland were interviewed about their trust in the digital economy. The results presented here show an average among the countries. 

In the last year, have you avoided shopping online out of fear of your personal information being hacked?

Swedish results to the left and Finnish results to the right.

23

Yes, SWE

Yes, SWE

23

Yes, FI

Yes, FI

70

No, SWE

No, SWE

71

No, FI

No, FI

7

Hesitant/ Don´t know, SWE

Hesitant/ Don´t know, SWE

6

Hesitant/ Don´t know, FI

Hesitant/ Don´t know, FI

Our tips for shopping online safely

1. Use your common sense

If the offer seems too good to be true, it probably is. For example, companies will not offer a 75% discount on the latest iPhone model.

2. Look for the lock

Find out that the site is secure by checking the security information about the site. A secure page is marked by the address starting with "https: //" and has a small padlock next to the address.

3. Think about where you are physically

Do not purchase using open wireless networks. On an open network, a savvy hacker can access your personal information, if not sent encrypted. Also avoid using public computers.

4. Do a check on the online store

Google the online store name and read before shopping. For example, if a store has high customer ratings, it is usually a good sign. Look for Safe E-commerce, a certification for online stores that sell goods and services online.

5. Beware fake sites

Check the link URL of the website. Some create fake sites with addresses similar to the official, such as by replacing letters or using other domains. Addresses with .se or .com are preferred.

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Any questions? Any comments? Don't hesitate to get in touch!

Markus Melin

Markus Melin

Head of Tieto Security Services, Tieto

markus.melin@tieto.com

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Oskar Ehrnström

Oskar Ehrnström

Security Expert, Tieto

oskar.ehrnstrom@tieto.com

LinkedIn

Tieto Security Barometer is based on results from a survey conducted by Kantar Sifo in Sweden and Kantar TNS in Finland, with a total of 2107 web interviews with the general public between the ages 18–79. In Sweden, a total of 1002 interviews were conducted between 22 and 29 October 2018. In Finland, 1105 interviews were conducted between 19 and 29 October 2018. The margin of error is +/- 5 percent.