Tieto's Nordic AI Survey

We surveyed 3 659 people in Sweden, Norway and Finland to understand the general public's views on the development and use of AI in different areas. The survey consists of two parts, the first part is focusing on industries and occupations, and the second part covers ethical considerations.

AI through the eyes of the Nordic consumers: many are worried about the development

Despite the many advantages artificial intelligence (AI) bring, Nordic consumers are concerned about how the technology is used today. More than eight out of ten (85 per cent) say that they are somewhat worried about the development of AI and only six per cent state that they are not worried at all. At the same time, an overwhelming majority (80 per cent) state that development should be regulated to some extent. This is revealed in the recently released second part of Tieto's AI survey.

The biggest concern about letting AI handle personal data is linked to a fear of it being misused (55 per cent state this), used for wrong and immoral purposes (46 per cent), used in an unsafe way (49 per cent), or that misinterpretations can occur (53 per cent). Only 3 per cent say that they are not at all worried about how AI is handling their personal data.

Find more insights in our press material or download the full report below.

Industries and roles expected to benefit from increased use of AI

The development of artificial intelligence (AI) is advancing at a rapid pace, and Nordic consumers believe that the increased use of AI benefits most industries. The manufacturing industry is expected to profit the most from the increasing use of AI. When it comes to healthcare, people in the Nordics are much more sceptical. This and much more gets revealed in the first part of Tieto's Nordic survey that shows how the general public in Sweden, Finland and Norway see the development and use of AI in different occupations and industries.

    Christian Guttmann
    Christian Guttmann
    “AI has the potential to revolutionise the healthcare sector, and we have only scratched the surface of the opportunities that await. Despite the many benefits, the scepticism seems to be linked to a fear of losing human validation and contact.

    Roles better done by humans and AI

    Roles equally or better done by AI:

    • 64% thinks AI would do just as good or better as accountants
    • 58% thinks AI would do just as good or better as bank clerks & financial advisors
    • 54% thinks AI would do just as good or better as politicians

    Roles better done by humans:

    • 67% thinks humans outperform AI as nurses
    • 60% thinks humans outperforms AI as doctors
    • 58% thinks humans outperform AI as teachers

    Industries expected to be better with increased use of AI

    Top 3 industries to benefit from utilizing AI more

    • Industry and manufacturing
    • Postal and delivery services
    • Accounting and banking & finance

    Bottom 3 industries to benefit from utilizing AI more

    • Healthcare
    • School and education
    • Media and journalism

    Download Tieto's AI Survey 2019

    Thank you for your interest in Tieto’s Nordic AI survey. The report will be sent shortly to your mailbox.

    Tieto’s guidelines for responsible and ethical AI

    Tieto develops enterprise AI platforms and AI products for many industries and is committed to the responsible and ethical development and use of AI. The new ethics guidelines will serve as a foundation for all Tieto employees who develop or use AI in any capacity.

    • Responsibility: Committed to harnessing AI for good, for the planet and humankind.

    • Human rights: Ensuring the freedom and liberty of people to serve the social good. 

    • Fairness & equality: Unbiased, fair and inclusive AI fostering diversity and equality among people.

    • Safety & security: AI systems are built to prevent misuse and reduce the risk of being compromised.

    • Transparency: Striving towards AI that can be explained and explain itself.

    For more information, please contact

    Christian Guttmann, Head of AI and Data Science

    Christian Guttmann


    Per Nordin, Senior Communications Manager

    Per Nordin


    About the survey

    We surveyed 3 659 men and women, 18 years and older, in Sweden, Norway and Finland to gauge the general public view on the development and implementation of AI in different areas. The survey was conducted by the YouGov analysis institute during the period of 10-12 of April 2019. The first part of the survey was released in June, and the second part in September 2019.