Tieto's Nordic AI Survey

How will the development of Artificial Intelligence impact the society and the future job market? We asked 3000 people in the Nordics to give their view.

These are the jobs and industries that Artificial Intelligence will impact the most – according to people in the Nordics

According to a survey commissioned by software and services company Tieto, people in the Nordics think Artificial Intelligence (AI) can do a better job than humans in many roles – even very demanding ones. However, when it comes to utilising AI within healthcare, scepticism is high compared to the experts' assessment. Most people also believe new technology will make it more difficult to get jobs in the future – but very few think their own job is at stake.

In the survey, conducted by the international research firm YouGov on behalf of Tieto, over 3,000 people from Sweden, Finland and Norway were asked about Artificial Intelligence and its impact on society. The results show that almost eight out of ten (79%) believe that AI and robots will to some extent make it harder to get jobs in the future, but only 10 percent see it as a high probability that an AI will replace their current job. 39 percent believe their job won´t be affected at all.

"The awareness and understanding about AI is rather low amongst the general public. Few realise that it is already being introduced broadly in various areas, with data-driven decision-making increasingly supplementing our human skills and competences. At the same time, the discussion around AI has focused too much on jobs disappearing, when in fact we should also emphasize the new types of roles and tasks emerging as a result. AI brings a multitude of abilities and needs for new expertise to all industries”, says Ari Järvelä, Head of Data-driven Businesses, Tieto.

AI will make everyday life easier - but is also a source of concern
According to the survey, almost three out of four (71%) people in the Nordics believe that new technology, driven by AI, will help make their everyday life easier – but at the same time, eight out of ten (80%) are to different degrees worried about the consequences on society.

The sector which people believe will be impacted the most by AI within the next decade is industry and manufacturing. Customer support, postal and delivery services, accounting and banking services are other areas expected to undergo similar development. Healthcare, however, is not believed to be affected to the same extent - only one in seven people, 16 percent, believe that AI will have a substantial impact on the area. This contradicts the view of many experts who predict healthcare to be one of the fastest evolving sectors with the help of AI.

"It is clear that industries that have been early in adopting various forms of automation are also expected to undergo the biggest change with AI. However, healthcare is an area where this technology will play a vital role, improving both cost-efficiency and quality of care. There are many ongoing projects in which AI can analyse health data and suggest preventive measures at both individual and societal level. Going forward, the benefits of the new technology will become all the more evident for citizens – this is just the beginning”, says Ari Järvelä.

The results further show that AI is viewed as a disrupting force regarding many types of roles and tasks. The list of roles that people think could be done better by AI includes IT support, accountants, check-out staff, bus and taxi drivers. Occupations where people believe an AI would do a worse job, are those traditionally associated with close everyday human interaction, such as teachers and doctors.

 

Want to know more about AI in healthcare?
Come visit Slush in Helsinki, there Tieto will present how AI can be used to create risk models and preventive health measures for individuals and at a societal level. More information available here: www.tieto.com/Tietoxslush

 

Resources:

 

Survey results

How will AI impact your life? We asked 3000 people in the Nordics to give their view.

Below results show the share of people that agree to a large or very large degree.

To what extent do you think the following areas will be taken over by AI within the next ten years?

60

Industry manufacturing

Industry & manufacturing

44

Accounting

Accounting

44

Postal and delivery

Postal & delivery services

39

Customer support

Customer support

39

Banking and Finance

Banking & Finance

35

Cleaning and disposal services

Cleaning & disposal services

29

Transport services

Transportation/taxi services

29

Insurance

Insurance

27

Grocery and retail

Grocery & retail

24

Administration municipalities

Municipality administration

23

Dating and Relationship

Dating and Relationship Advice

23

Household work

Household work

20

Media and journalism

Media & journalism

19

Career and job coaching

Career & job coaching

17

School and education

School & education

16

Healthcare

Healthcare

10

Culture and entertainment

Culture & entertainment

9

Police services

Police services

To what extent will the healthcare sector be impacted by AI?

"Healthcare is one example where technology will play a vital role going forward. There are currently several ongoing projects in which AI can analyse health data and suggest preventive measures at both individual and societal level. This is just the beginning of the development, and it will become all the more clear for the citizens too” - Ari Järvelä.

15

Sweden

Sweden

14

Norway

Norway

18

Finland

Finland

16

Total the Nordics

Total/The Nordics

To what extent do you think these roles would do a better job if they were completely or partially replaced by an AI?

To what extent do you think these roles would do a better job if they were completely or partially replaced by an AI?

To what extent do you think these roles would do a better job if they were completely or partially replaced by an AI?

33

IT-support

IT-support

31

Accountants

Accountants

27

Check-out staff

Check-out staff

23

Bus/taxi drivers

Bus/taxi drivers

23

Officials in municipalities

Officials in municipalities

22

Local/Municipal politicians

Local/Municipal politicians

22

Real estate agents

Real estate agents

21

Customer service

Customer service

21

Ministers, goverment officials

Ministers, goverment officials

21

Heads of agencies

Heads of agencies

19

Prime Minister role

Prime Minister role

16

Journalists

Journalists

15

Lawyers

Lawyers

14

My boss

My boss

13

Doctors

Doctors

12

Teachers

Teachers

12

Sports Commentators

Sports Commentators

  • IT-support
  • Accountants
  • Check-out staff
  • Bus/taxi drivers
  • Officials in municipalities
  • Local/Municipal politicians
  • Real estate agents
  • Customer service
  • Ministers, goverment officials
  • Heads of agencies
  • Prime Minister role
  • Journalists
  • Lawyers
  • My boss
  • Doctors
  • Teachers
  • Sports Commentators

Will AI make your job easier?

Do you agree with the following statement: New technology based on AI will make my job easier.

21

Not at all

Not at all

17

To a small extent

To a small extent

25

Partly

Partly

14

To a large extent

To a large extent

6

To a very large extent

To a very large extent

18

Do not know

Do not know

Will AI make your everyday life easier?

Do you agree with the following statement: New technology based on AI will make my everyday life easier

13

Not at all

Not at all

16

To a small extent

To a small extent

30

Partly

Partly

18

To a large extent

To a large extent

8

To a very large extent

To a very large extent

16

Do not know

Do not know

Will AI replace your job?

Do you agree with the following statement: My current job will be replaced, in whole or part by new technology (AI/robots) within the next 10 years

39

Not at all

Not at all

20

To a small extent

To a small extent

14

Partly

Partly

6

To a large extent

To a large extent

4

To a very large extent

To a very large extent

17

Do not know

Do not know

Would you prefer that your salary was set by an AI?

Do you agree with the following statement: I would prefer that my salary/bonus was set by a robot/AI, through data-based analysis of my work and achievements.

34

34%

Not at all

19

19%

To a small extent

18

18%

Partly

10

10%

To a large extent

4

4%

To a very large extent

15

15%

Do not know

Would society benefit from becoming more data-driven with the help of AI?

Do you agree with the following statement: The society would benefit from becoming more data- and fact-driven with the help of AI and robots

14

Not at all

Not at all

19

To a small extent

To a small extent

32

Partly

Partly

14

To a large extent

To a large extent

6

To a very large extent

To a very large extent

14

Do not know

Do not know

Will AI make it harder to get jobs in the future?

Do you agree with the following statement: AI and robots will make it harder to get jobs in the future

6

Not at all

Not at all

13

To a small extent

To a small extent

31

Partly

Partly

21

To a large extent

To a large extent

14

To a very large extent

To a very large extent

14

Do not know

Do not know

Would you like to be evaluated by an AI at work?

Do you agree with the following statement: I would like to be evaluated by a fact-based robot/AI (instead of a human boss) at work

36

Not at all

Not at all

21

To a small extent

To a small extent

17

Partly

Partly

9

To a large extent

To a large extent

4

To a very large extent

To a very large extent

12

Do not know

Do not know

Are you worried about AI and its consequences for humans and society?

Do you agree with the following statement: I am worried about the development of AI and its consequences for humans and society

10

Not at all

Not at all

19

To a small extent

To a small extent

29

Partly

Partly

18

To a large extent

To a large extent

14

To a very large extent

To a very large extent

10

Do not know

Do not know

About the survey

The survey was conducted by the opinion and market research company YouGov. During the period 22 August - 19 September 2017, a total of 3 052 web interviews have been conducted with men and women 18 years and older in Sweden, Finland and Norway.

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